Privacy Policy
Overview
This privacy policy (“Privacy Policy”) defines the privacy policies and practices of Backpack Design (“EcomConsulting LLC”) regarding how Backpack-Design collects personal information. It also describes how Backpack-Design maintains, uses, and discloses personal information. This Privacy Policy applies to information collected about you by Backpack-Design through this website https://backpack-design.com/ and various subdomains (collectively, the “Sites”); and other places where we may collect personal information. This Privacy Policy also specifies how you can access certain information that Backpack-Design may collect about you. In this Privacy Policy, “personal information” means information or opinions about an individual whose identity is apparent or can be reasonably determined from the information or opinions, as defined under applicable privacy laws.
Please note that the Sites may contain links to other third-party websites that are not controlled or operated by Backpack-Design. This Privacy Policy does not apply to such third-party websites, and Backpack-Design is not responsible for the content of such third-party websites or the privacy practices of such third parties. Therefore, Backpack-Design encourages you to request and review the privacy policies of any third parties before disclosing your personal information to those parties or when visiting such third-party websites.
Consent
BY SUBMITTING YOUR PERSONAL INFORMATION TO BACKPACK DESIGN OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT BACKPACK DESIGN MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE, AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain identified purposes at any time by contacting Backpack-Design at the address provided below. If you refuse or withdraw your consent, you acknowledge that Backpack-Design may not be able to provide you or continue to provide you with certain services or information that may be valuable to you.
Collection of Information
Backpack-Design may collect personal information in connection with your use or purchase of Backpack-Design products and services, which may include information provided in connection with the following activities:
• Registering or filling out forms on the Sites. This includes information you may provide when you request additional information about Backpack-Design’s products and services or sign up to receive Backpack-Design’s newsletters or coupons.
• Completing a profile on the Sites.
• Purchasing a product or service from Backpack-Design on our sites.
• Providing feedback on design or product or making other submissions to Backpack-Design.
• Requesting information or assistance from Backpack-Design. Backpack-Design may also keep a copy of any communications or correspondence you may send to it, including email communications.
• Participating or responding to consumer surveys or requests for opinions, concerns, and preferences regarding Backpack-Design’s products and services.
• Participating in contests, sweepstakes, and other promotions.
• Using other features of the Sites that may be offered from time to time, which may require such information in order to utilize the feature.
The personal information that Backpack-Design may collect can include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile or in other communications to Backpack-Design. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, which you provide to Backpack-Design.
Backpack-Design may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites, the routes by which users access the Sites, and the use of any hyperlinks available on the Sites. Backpack-Design or its service providers and agents may process and use this aggregate data for various purposes, including but not limited to analyzing this data for trends and statistics, developing the Sites and the features and offerings of the Sites, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods, such as collecting your IP address or using cookies, and is maintained, used, and disclosed in aggregate form unless otherwise noted. We do not link this automatically collected data to personal information.
Protection of Information
To prevent unauthorized access or disclosure, maintain data accuracy, and facilitate the appropriate use of information, Backpack-Design uses physical, technological, and administrative procedures to protect the personal information it collects against loss, unauthorized access, modification, disclosure, or other misuse. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).
Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to the Sites may be read or intercepted by others. If you have any questions about the security of personal information collected by Backpack-Design, please contact: contact@backpack-design.com.
Use of Personal Information
Upon collecting your personal information, Backpack-Design may use such personal information internally, separately, or in combination with pre-existing information for the following purposes:
• To develop, enhance, market, sell or otherwise provide information, products, or services;
• To establish and conduct commercial relationships, including processing purchases or other transactions and conducting or administering other transactions you may engage in with Backpack-Design via the Sites;
• To conduct or administer contests, sweepstakes, or other promotions in which you have participated;
• To contact you and respond to any communications you may have had with us;
• To troubleshoot problems with the Sites;
• To customize your experience or homepage on the Sites;
• To develop and manage Backpack-Design’s business and operations;
• To enforce Backpack-Design’s Terms of Use or comply with this Privacy Policy;
• To detect and protect Backpack-Design and other third parties against error, negligence, breach of contract, fraud, theft, and other illegal activity, and to audit compliance with Backpack-Design’s policies and contractual obligations;
• To engage in business transactions, including the purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitization, or financing involving Backpack-Design;
• As permitted by, and to comply with, any legal or regulatory requirements or provisions; or
• For any other purpose to which you consent.
Disclosure of Information
We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.
Backpack-Design may disclose your personal information to its subsidiaries or affiliates and to third parties that Backpack-Design engages to provide services on its behalf, including but not limited to support services, website services, delivering promotional materials, contests, sweepstakes, and other promotions, and answering customer inquiries about Backpack-Design’s products and services. Backpack-Design will only provide those third parties with the personal information they need to deliver services to Backpack-Design and/or on Backpack-Design’s behalf.
In the event that Backpack-Design is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitization, or financing involving Backpack-Design, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. You also consent to Backpack-Design disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transactions or the management of all or part of Backpack-Design’s business or operations; as consented to by you from time to time, including to fulfill any other purposes identified when the personal information is collected; or as otherwise permitted or required by law.
Backpack-Design may also disclose your information as required by law, such as to comply with a subpoena or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Retention of Personal Information
The personal information you provide will be retained by Backpack-Design for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. However, Backpack-Design will take reasonable steps to destroy or permanently de-identify personal information it holds when it is no longer needed for Backpack-Design business purposes.
Choice and Opt-Out Preferences
Backpack-Design does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email communications from Backpack-Design (except in connection with information, products, or services that you specifically request), you will have the ability to unsubscribe from such communications via a link provided in every broadcast email sent to you by Backpack-Design.
We may offer you the opportunity to participate in contests or surveys on our website. If you participate, we will request certain personal information from you. Participation in these surveys or contests is completely voluntary, and you therefore have the choice to disclose this information or not. The requested information typically includes contact information (such as name and shipping address) and demographic information (such as postal code).
We use this information to notify contest winners and award prizes, monitor site traffic, or personalize the website and/or to send participants a newsletter.
We may use a third-party service provider to conduct these surveys or contests; that company is prohibited from using our users’ personal information for any other purpose. We will not share the personal information you provide in connection with a contest or survey with other third parties unless we give you prior notice and choice.
Access and Correction
Backpack-Design will take reasonable steps to ensure the personal information it holds is accurate, complete, and up to date. Upon your written request, subject to certain exceptions, Backpack-Design will inform you of the existence, use, and disclosure of your personal information and provide you access to that information. Additionally, if you have any questions or inquiries relating to our privacy practices or procedures, or if you believe that the personal information that Backpack-Design holds about you is not accurate, complete, or up to date, you may correct, update, or delete your personal information by making the change on our member information page or by writing to the Privacy Officer at the address provided below. We will respond to your request for access within 30 days.
Backpack Design – EcomConsulting LLC – 2915 Ogletown Road, Newark, Delaware, 19713
Cookies
Cookies and Other Tracking Technologies
Like many websites, Backpack-Design uses “cookies” to maintain a record of your visit to the Sites. A cookie is a small text file that is transferred by a web server and stored on your computer’s hard drive. It can only be read by the server that sent it to you. This information does not identify you personally, and you remain anonymous unless you have provided Backpack-Design with personal information. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to make it easier for you to navigate our website. A persistent cookie remains on your hard drive for an extended period. We set a persistent cookie to store your passwords so that you do not have to enter them more than once. You can remove persistent cookies by following the instructions provided in your Internet browser’s “help” file.
Cookies help Backpack-Design improve the Sites and provide a more personalized service by enabling Backpack-Design to estimate audience size and usage patterns; store information about your preferences; speed up your searches; and recognize you when you return to the Sites.
Most web browsers automatically accept cookies. If you prefer to prevent your computer from accepting Backpack-Design cookies, you can follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites.
Third-Party Tracking
The use of cookies by our partners, affiliates, tracking utility companies, and service providers is covered by our privacy policy. We do not have access to or control over these cookies. Our partners, affiliates, tracking utility companies, and service providers use session ID cookies and persistent cookies to make it easier for you to navigate our site, so you can use the shopping cart, etc.
IP Addresses
An IP address is a computer’s numeric address, by which it can be located within a network. Backpack-Design may record your IP address when you visit or use the services or features of the Sites. Backpack-Design may use your IP address for the purposes noted above, and also to help diagnose problems with Backpack-Design’s server or to administer the Sites. Backpack-Design may also use your IP address to identify you when Backpack-Design believes it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, systems, information, employees, service providers, business partners, users, customers, and others.
Social Media Widgets
Our website includes social media features, such as the Facebook, Twitter, Pinterest, and Instagram buttons or interactive mini-programs that run on our website. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.
Emails
You can subscribe to our newsletter by submitting your email address. Upon registration, we will send you newsletters featuring promotions, exclusive sales, our newest collections, and more. As described in the privacy policy, we do not share any information with third parties. If you do not wish to receive our newsletters any longer, you can unsubscribe from our email services at any time by using the link at the bottom of this page.
Children’s Privacy
Backpack-Design recognizes the privacy interests of children and encourages parents and guardians to take an active role in their children’s online activities and interests. The Sites are not intended for children under the age of 13. Backpack-Design does not target its services or the Sites to children under 13. Backpack-Design does not knowingly collect personal information from children under the age of 13.
Revisions to the Privacy Policy
Backpack-Design reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy at any time and from time to time, without prior notice. Backpack-Design will treat your continued use of the Sites following such revision as your acceptance of the revised terms. However, if Backpack-Design makes any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. Backpack-Design will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use, or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.
Who Can You Contact If You Have Questions About Privacy?
If you have any questions about how we handle your personal information, please contact us as indicated below. If you have a program, product, service, or are participating in a promotion, contest, or event offered by us with a third party, the third party may hold your personal information. If you have any questions or concerns, we will direct you to the appropriate party so that you can inquire about that party’s privacy policies and practices.
Data Protection Officer, Backpack Design – EcomConsulting LLC.
